One of the ways in which web-based businesses can quickly grow, without investing heavily in advertising, is to incentivise others to promote their services, essentially outsourcing marketing.
This approach is especially common in the highly competitive crypto industry, with increasing numbers of exchanges vying for market share,.
As we explained at the beginning of the section on earning cryptocurrency, cryptocurrency adoption grew initially from word-of-mouth, and still relies heavily on this kind of approach.
The opportunities to earn cryptocurrency by promoting services in this way can be categorised as follows:
- Referral Schemes
- Affiliate Schemes
- Bounty Campaigns
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